Golf clubs are already the content.

Divot Digital turns what happens on your course into a steady stream of posts, stories and press coverage — without anyone at the club having to think about it every day.

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Most clubs aren't short on great moments. They're short on someone capturing them.

Posting happens when someone remembers to do it — not on any kind of plan.

Great moments on the course never make it off a phone camera roll.

Prospective members are judging the club before they've ever set foot on it.

Members notice. Prospective members notice more.

What we do

Five things, done consistently, rather than everything done occasionally.

Content strategy & calendars
A clear plan for what gets posted and when, built around your fixtures, medals and member events.
On-course capture
Photo and video from matchdays, comps and member events — not stock imagery standing in for the real thing.
Community management
Replies, DMs and comments handled daily, so nothing from a member or prospective member goes unanswered.
Paid social
Targeted campaigns for membership drives and ticketed events, aimed at people near the club, not everyone.
Reputation & press
Press releases, journalist relationships, and support when a story about the club needs handling properly.

How we work

Discover

A walk of the club, a look at last season's content, and a conversation with your committee.

Plan

A month-by-month calendar built around fixtures, events and membership deadlines.

Create

On-course capture, graphic design and copy, delivered to schedule.

Report

A monthly snapshot of what worked, written in plain English.

Packages & pricing

Priced by output and consistency, not by hours.

Package Posts / week Design Press office Price
Foundation 1 — — £350/mo
Momentum 3 — — £650/mo
Matchday 5–6 Monthly set — £950/mo
Extra event day coverage from £250/day
Paid social management from £150/mo + spend
Extra design set from £100
Press release & distribution from £200

Suggested minimum term: 3 months on all packages, rolling monthly thereafter.

MJ

Matthew Joule

FOUNDER, DIVOT DIGITAL

Matthew has spent his career inside elite sport communications — most recently leading media and communications for a first-class county cricket club, and for seven years before that running press and communications for a leading professional golf tour, including Ryder Cup years. Divot Digital isn't a generalist social agency bolting golf on as a vertical — it's built from inside the sport.

Oct 2025 — Present
Head of Media & Communications, Warwickshire County Cricket Club
2018 — 2025
Senior Press & Communications Officer, European Tour Group (DP World Tour / Ryder Cup)